Press releases are an excellent way to let the world know about your new book, your author appearances at significant conferences, and any other newsworthy events that relate to you and your readers.
Why? Because press releases are designed to be scanned by a diverse range of people who might not be interested in reading the rest of your writing. In other words, they should be written in such a way that they can also be understood by someone who has never heard of you or your books.
Creating an effective press release is a challenging task. The fact that it’s read so widely means there are lots of specific rules and recommendations when it comes to writing one. However, it’s something that is essential for authors who want their message to reach as many readers as possible. Here we have some valuable tips on how you can write the perfect press release for you and your book:
What to Include in a Book Press Release?
You may be tempted to throw everything you know about your book and author into the press release, and you’ll end up with something completely unreadable. What you want to do instead is focus on the key points related to your book and author without forgetting the main points you want to make about the book in general.
- The title of your book
- Book description and summary
- Your author bio
- Promotion ideas and strategies
- Important dates, locations, and venues
- Your book’s sales figures
- A quote from a review that highlights your book
- A quote from an author that highlights your book
- Your contact details, including an email address and a phone number for media and bookings inquiries
How to Create an Effective Book Press Release?
Now that you know what to include, let’s move on to writing an effective press release. Here are a few tips on how to do this.
- Write a press release that is just one page. This is the minimum required length to be considered an official release. Anything more prolonged, and journalists are less likely to read it.
- Keep your press release simple and to the point. Remember, it is not intended to be a piece of extended, detailed writing. It is a press release and must be written in a press release style.
- Make sure you use every word, phrase, or sentence sparingly. You want your press release to be easy to read and comprehend, not hard.
- Proofread your press release carefully. Nothing is worse than finding that you’ve made a spelling or grammatical mistake.
- Make sure your press release is relevant to the topic. If it’s about your book, for example, then make sure it’s about your book.
- Only include additional information or images that are relevant to the topic. This has happened to many authors before, so we’ve put together a handy guide on what to avoid in your press release.
Avoid Writing a News Article
As tempting as it might be to try and emulate the style of some of the more famous journalists who write for your industry, you’re going to lose a lot of people who are interested in reading your press release if you do this. Instead, aim to emulate the style of a journalist who would be interested in reading your press release and writing it in a way that is easy to understand.
Pay Special Attention to the Headline
Most readers will look at your press release and then move on. They’re in a hurry and want to see if they’ve missed anything important in the article they’ve already read and want to move on. The headline is what they are going to remember. It’s what they are going to click on or scan, so make it as engaging as possible. It could be as simple as using an eye-catching, attention-grabbing headline, or it could have everything to do with the way you word it.
Don’t repeat the headline
When writing your body text, you don’t want to repeat everything you’ve written in the headline. Instead, you want to add more information and detail that will make it easier for the reader to understand your press release. – Ensure your body text is relevant to the topic. If it’s about your book, for example, then it should be about your book.
- Ensure your body text doesn’t repeat what’s been said in the headline or point out any facts that are mentioned in the headline. This means you’ll need to ensure you’re writing a separate paragraph for each point you want to make.
- Only include additional information or images that are relevant to the topic. This has happened to many authors before, so we’ve put together a handy guide on what to avoid in your press release.
When it comes to creating a compelling book press release, you need to make sure it’s not just one page but one page only. You also need to ensure that it’s properly written and doesn’t repeat what’s been written in the headline. Finally, you need to pay attention to the headline when writing the body text.
When writing your press release, you don’t want to repeat what’s written in the headline. Instead, you want to add more information and detail that will make it easier for the reader to understand your press release. If you follow these tips, you’re sure to create a compelling book press release that will help you get your book in front of more people.