Amazon, a worldwide leader in e-commerce, is also one of the country’s largest booksellers. So, writing a catchy book description is important to lure in readers. A book’s description serves as a form of advertising and persuasion to sell book copies to interested readers. Customers are drawn in and ultimately persuaded to buy the book based on its cover and description.
Remember that customers have probably already made up their minds about which book to buy and that they may skip over that book’s description. Customers are always on the hunt for the next mind-blowing series. Thus the technical specifications must be interesting and exciting. Consequently, let’s analyze what makes a good Amazon book description for fiction and nonfiction.
Due to the shorter attention spans of online readers, the first two lines of each piece of writing are crucial, as they may be the only ones potential customers ever read. The goal of the headline is to entice the reader to continue reading.
Social validation, a crucial concept that affects a product’s online influence, popularity, brand positioning, and online presence, is used frequently and quickly.
The basic principle is that the more people endorse a product, the more people want to try it out. To avoid throwing away money before making a purchase, we frequently look up user reviews online. As with any product sold online, this helps to “legitimize” the product and, if executed properly, can create enough buzz to attract a following.
This is where crafting a catchy headline for your book description comes in. Some possible hooks are “From the New York Times bestselling author…” and “If you appreciate genuine crime books, you’ll also enjoy…” To explain why this strategy is so effective, consider the fact that it alerts readers to the fact that the author has earned praise from an authoritative and recognized source. It’s reassuring to the reader to know that they’ve made the proper choice if they prefer books in the same category or genre as this one.
Relying on testimonials from credible sources is another tactic that can be used to gain social legitimacy. To back up your claims, you can also refer to the author’s background and experience. Who do you think they are as a writer? When it comes to recognition, do they have any awards? Is this person well-recognized as an expert in their field? Is there anything else in their writings that we should be aware of? Do they bring anything new to the table in terms of understanding the topic the book addresses?
Body (Content of the Description)
The meat of the description should be a concise overview that teases readers with a taste of the story without giving too much away. Bring the reader into the story’s world by introducing the protagonist(s), the antagonist(s), and the struggle. Or the author’s life story if the work is nonfiction.
The following questions need to be answered in the body:
- What is the central idea of the story?
- Where does this tale get its premise?
- What do you hope the reader will take away from it?
- What is the story’s emotional reward, and why would readers care?
In works of nonfiction, it is also helpful to include some background on the author and the methods they used to gather the information presented therein.
After spending time perfecting the headline and body of the book description, you can use ALL-CAPS, bold and italic, to draw the reader’s attention with a single, powerful statement.
Metadata and search engine optimization are only two examples of the many different aspects that affect sales (SEO). This means using a wide range of search-engine-optimized keywords, but ultimately, it’s about convincing the reader that the book is perfect for them.