It is a short piece of text that is used to promote creative work. The classic example is the statement emblazoned across the front cover of a bestselling novel, which states along the lines of “totally exciting.” Blurbs are intended to pique interest in the creative work, therefore increasing sales. Their discovery is a perpetual speech for many artists, particularly those getting started in their industry.
A blurb is traditionally an extract from a longer review published by a critic, publisher, or fan. Authors regularly collaborate on them, exchanging quotations for inclusion on book covers and advertising materials. Others will explain the narrative, such as “epic pirate adventure set in the South seas,” while others will offer passages from the text. These remarks are frequently repeated in advertising materials, and as a result, they may become highly known to the general audience.
In addition to being included in packaging products (e.g., books, films, etc.), it can also be included on posters, radio and TV advertisements, and publicity packets distributed to journalists. They can be used in magazines and newspapers as part of legal advertising or as sidebars to stories on the blurbed material.
The majority are meant to communicate the impression that the work is innovative, original, and outstanding, compelling people to read, see, or listen to it immediately. Some have used the reverse approach, relying on shock value to pull people in with quotations emphasizing how terrible, weird, or completely unexpected the creative work is.
It isn’t easy to get much information from these brief quotations, which is part of the idea. The blurb is the hook that pulls someone in and hopefully convinces them to pay for the advertised creative work. They are frequently used deftly on movie posters, but they are also used to promote plays, television series, art exhibitions, and a wide variety of other creative works. While many people assert that its cover should not judge a book, blurbs are intended to persuade readers to do just that.
For the inquisitive, the use of such quotations extends back to 1907, when one appeared on a book handed to attendees of a publishing conference. The tradition soon gained traction, and it is now customary to use similar quotations in promotional materials. Inability to get a favorable blurb for fresh creative work might be a very poor omen.
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